A inovação precisa de um espírito ousado

A história da Verder é uma história que prova: no pequeno está o potencial para se transformar em algo verdadeiramente grande, desde que o espírito fundador, a coragem, o pensamento inovador e uma mentalidade empreendedora voltada para o futuro trabalhem juntos da melhor maneira possível e que haja uma motivação comum, com a qual a empresa continua comprometida ao longo das décadas.

Na Verder, essa motivação interna é o compromisso central da família fundadora com o desenvolvimento de inovações tecnológicas, por um lado, e a solução dos problemas dos clientes, por outro, possibilitando o sucesso de seus clientes.

Desde a sua fundação pelo apaixonado empreendedor André Verder, esta preocupação tem sido um fio condutor da história da empresa.

De volta no tempo

Quando a empresa começou a operar há mais de 60 anos como fornecedora de bombas para aplicações industriais, ficou claro para André: a tecnologia não conhece fronteiras de espírito, nem conhece fronteiras geográficas. Passo a passo, ele lançou as bases para a internacionalização de sua empresa e tomou a decisão ousada, para aqueles tempos, de expandir para o Leste Europeu. Ao mesmo tempo, o visionário estabeleceu o caminho para o desenvolvimento contínuo da empresa – de um distribuidor puro a um dos produtores de tecnologia mais respeitados, inovadores e corajosos do mundo.

A típica mistura de orientação para o cliente, compreensão de processos e know-how que André deu à empresa familiar como seu DNA permaneceu no coração de Verder depois que seu filho Andries assumiu a gestão da empresa em 2005. O grupo estava alinhado em dois pilares estratégicos: Verder Scientific e Verder Liquids. Desta forma, o foco no cliente foi melhorado. O portfólio de produtos cresceu de forma constante em ambas as unidades de negócios, atingindo um novo nível de conhecimento do cliente. Além do crescimento orgânico sustentado, o grupo começou a expandir suas atividades de negócios em áreas significativas e estrategicamente importantes por meio de formações e aquisições de empresas. Com a Pindustry, a Verder finalmente ganhou uma terceira unidade de negócios, que investe com visão em novas e promissoras tecnologias para o futuro próximo.

_{Vleuten sempre foi o local onde nossa sede está localizada. Para celebrar a história da cidade e os 50 anos de Verder, André Verder em 2009 doou a obra "Profecias da Luz Avançando a Luz" de David Mackaay. Representa o progresso e a prosperidade que o desenvolvimento da área de Leidsche Rijn trouxe para a região desde a sua construção.}

Então, para traçar uma linha de fundo: ao longo dos anos, a Verder percorreu um longo caminho. No entanto, a atitude, a motivação e os valores da empresa desde os primeiros dias permanecem constituintes de todas as ações de negócios que ela toma hoje. E o melhor: com tantas coisas ainda por fazer, a história da Verder está apenas começando.

Junte-se a nós em uma viagem pela memória:

The Verder Story Begins

In 1959, entrepreneur André Verder starts his business, Verder Vleuten BV, the Dutch province of Utrecht. For the first eleven years of its history, the fast-growing company focuses on Dutch business and specializes in the distribution of industrial pumps. From the early days on, Verder earns the reputation of a company with a special understanding of the technologically feasible. A company, which orients towards the customer and always strives to understanding the customers' business and processes requirements. The characteristics that have distinguished Verder to this day.

Verder Ventures Across the Border

In 1970, Verder begins to expand into the European markets. The start is made with a subsidiary in Aartselaar, Belgium. In 1973, Verder enters another core market, Germany, followed by France in 1984, Great Britain in 1992, and Italy in 2007. Also two Joint Ventures are established for the Dutch market: KNF-Verder in 1991 and Prominent-Verder in 1992. Today, Verder has offices all over Europe’s major markets. This includes Eastern Europe: Shortly after the fall of the "Iron Curtain", the group also extended its business there, with representative offices in Poland, Hungary, the Czech Republic and Romania.

Verder Enters New Business Segment

In 1989, Verder acquires Retsch and adds quality control and research to the portfolio. The company's founder, F. Kurt Retsch, applied for his first patent in the field of comminution technology in 1923: A mechanized mortar grinder that became a household name worldwide as the "Retsch Mill". In the following years, Verder adds particle analysis systems to the offering and founds Retsch Technology. This laboratory and analysis segment is set to develop into an important mainstay in the coming decades.

Verder Establishes Reputation as an Innovator

Market firsts, like a peristaltic hose pump that sets new standards for industrial pumping, a high-energy ball mill with temperature control options, or a particle analyzer which measures particle morphology in 3D are proof of Verder's uncompromising commitment to progress. Year after year, Verder develops and launches products based on latest technological advances - like a range of state-of-the-art pumps and analyzers with loT connectivity.

Verder expands pump manufacturing capabilities

Parallel to the Scientific acquisitions, Verder also acquired several pump manufacturing brands in order to serve the customer base even better. It started with the acquisition of MtP where several Verderair diaphragm pumps are manufactured, followed Microdos, leader in small peristaltic and solenoid pumps. After that Packo was acquired in 2015, laying the foundation for the venture into more hygienic pump applications. That effort was strengthened by the subsequent acquisition of JEC in 2018. In between also Ponndorf was added to the group to extend the range of peristaltic pumping solutions. All these efforts solidified the position of Verder Liquids as the leading pump manufacturer.

Verder Goes Global

Around the Millennium, Verder begins to expand into overseas markets to directly serve customers in further major economies. The first subsidiary outside Europe is established in Japan in 1999. From 2000 onwards, Verder is also active in the USA. Finally, in 2006, important steps are taken for the increasingly important and dynamic Asian business: A liaison office in China becomes the bridgehead for all activities in the ASEAN region. Since 2019, Verder is also present in Brazil.

A Headquarter for the Group

The rapid diversification and expansion of the preceding years leads to the establishment of a powerful umbrella organization, the Verder Croup, in 2005. Apart from steering its subsidiaries, the Group Headquarter assumes important cross-divisional tasks and services for the individual companies. In particular, it looks after the realization of synergies and has overall responsibility for group-wide strategy development and corporate governance. This overarching organization moves into new headquarters in the Netherlands at the Vleuten site.

Verder Grows Into the Scientific Segment

With the incorporation of Eltra and Carbolite in 2012, the Verder Scientific division is established, comprising the group’s activities in the laboratory and analytical segment. Further acquisitions follow: Cero in 2013, ATM in 2015, Qness in 2018 and Microtrac in 2019. The companies evolve Into today's segments of Verder Scientific: Retsch, Eltra, Carbolite Cero, Microtrac MRB and QATM. Present worldwide, with a broad portfolio in the fields of sample preparation and solids analysis.

Verder Founds Investment Arm Pindustry

In 2014, Verder founds its subsidiary Pindustry. Its mission: to support innovative startups and companies in order to accelerate the development of new technologies. In the same year, the company invests in two promising companies: Resato, which develops high-pressure cutting machines as well as high-pressure refueling systems for hydrogen vehicles, and Aerox, a manufacturer of industrial odor control solutions. In 2022 a majority stake was acquired in Valveco, a Dutch supplier of valves, actuators, pipe couplings, vent caps, flanges and services for the maritime and offshore sector.