La innovación requiere un espíritu audaz

La historia de Verder es una historia que comprueba que: En lo pequeño se encuentra el potencial de desarrollarse hacia algo grande, siempre y cuando el espíritu fundador, valentía, pensamiento innovador y mentalidad vanguardista interactúen con la mejor sinergía posible y haya una motivación común con la que la compañía se mantenga comprometida durante décadas.

En Verder, esta motivación interna constituye el impulso principal de la familia fundadora para desarrollar innovaciones tecnológicas y encontrar soluciones a los problemas de sus clientes, abriéndoles las puertas al éxito.

Desde su fundación por André Verder, un empresario apasionado, esta motivación ha sido el hilo seguido a todo lo largo de la historia de la compañía.

Retrocediendo en el tiempo

Cuando la compañía comenzó hace más de 60 años a operar como empresa proveedora de bombas para aplicaciones industriales, André lo tenía muy claro: La tecnología no conoce límites, ni en el espíritu innovador ni en cuanto a fronteras geográficas. Poco a poco André fue sentando las bases para la internacionalización de la empresa y tomó la valiente decisión – en aquella época – de expandir hacia Europa Oriental. Al mismo tiempo, este visionario estableció el curso para su desarrollo continuo, lo que la llevaría de ser una distribuidora a convertirse en una de las productoras de tecnología más respetadas, innovadoras y audaces del mundo.

La mezcla típica de orientación al cliente, conocimiento de los procesos y experiencia que André le inyectó a la compañía como su ADN, ha permanecido hasta hoy en día, incluso después de que su hijo Andries tomara las riendas en el año 2005. El grupo fue dividido en dos pilares estratégicos: Verder Scientific y Verder Liquids. Esto permitió mejorar el enfoque hacia el cliente. La gama de productos fue creciendo en ambas unidades de negocio, alcanzando un nuevo nivel de captación de la atención del cliente. Además de experimentar un crecimiento orgánico sostenido, el grupo comenzó a expandir sus actividades comerciales hacia áreas más significativas e importantes desde el punto de vista estratégico, creando y adquiriendo nuevas empresas. Con Pindustry, Verder finalmente ganó una tercera unidad de negocio, cuya misión es invertir de forma previsora en tecnologías nuevas y prometedoras para el futuro.

_{Vleuten siempre ha sido el lugar donde ha estado nuestra sede principal. Para celebrar la historia del poblado y el 50 aniversario de Verder, André Verder donó en el 2009 la obra de arte "Prophecies of Light Advancing Light" de David Mackaay que representa el progreso y la prosperidad que el desarrollo en el área de la comunidad de Leidsche Rijn ha traído a la región desde su construcción.}

En pocas palabras: En el transcurso de los años, la compañía ha recorrido un largo camino. Sin embargo, la actitud, la motivación y los valores que la caracterizan desde su fundación se mantienen como parte fundamental de cada acción que emprende. Y lo mejor es: Con tantas metas todavía por cumplir, la historia de Verder apenas comienza.

Hagamos un viaje hacia atrás en la memoria:

The Verder Story Begins

In 1959, entrepreneur André Verder starts his business, Verder Vleuten BV, the Dutch province of Utrecht. For the first eleven years of its history, the fast-growing company focuses on Dutch business and specializes in the distribution of industrial pumps. From the early days on, Verder earns the reputation of a company with a special understanding of the technologically feasible. A company, which orients towards the customer and always strives to understanding the customers' business and processes requirements. The characteristics that have distinguished Verder to this day.

Verder Ventures Across the Border

In 1970, Verder begins to expand into the European markets. The start is made with a subsidiary in Aartselaar, Belgium. In 1973, Verder enters another core market, Germany, followed by France in 1984, Great Britain in 1992, and Italy in 2007. Also two Joint Ventures are established for the Dutch market: KNF-Verder in 1991 and Prominent-Verder in 1992. Today, Verder has offices all over Europe’s major markets. This includes Eastern Europe: Shortly after the fall of the "Iron Curtain", the group also extended its business there, with representative offices in Poland, Hungary, the Czech Republic and Romania.

Verder Enters New Business Segment

In 1989, Verder acquires Retsch and adds quality control and research to the portfolio. The company's founder, F. Kurt Retsch, applied for his first patent in the field of comminution technology in 1923: A mechanized mortar grinder that became a household name worldwide as the "Retsch Mill". In the following years, Verder adds particle analysis systems to the offering and founds Retsch Technology. This laboratory and analysis segment is set to develop into an important mainstay in the coming decades.

Verder Establishes Reputation as an Innovator

Market firsts, like a peristaltic hose pump that sets new standards for industrial pumping, a high-energy ball mill with temperature control options, or a particle analyzer which measures particle morphology in 3D are proof of Verder's uncompromising commitment to progress. Year after year, Verder develops and launches products based on latest technological advances - like a range of state-of-the-art pumps and analyzers with loT connectivity.

Verder expands pump manufacturing capabilities

Parallel to the Scientific acquisitions, Verder also acquired several pump manufacturing brands in order to serve the customer base even better. It started with the acquisition of MtP where several Verderair diaphragm pumps are manufactured, followed Microdos, leader in small peristaltic and solenoid pumps. After that Packo was acquired in 2015, laying the foundation for the venture into more hygienic pump applications. That effort was strengthened by the subsequent acquisition of JEC in 2018. In between also Ponndorf was added to the group to extend the range of peristaltic pumping solutions. All these efforts solidified the position of Verder Liquids as the leading pump manufacturer.

Verder Goes Global

Around the Millennium, Verder begins to expand into overseas markets to directly serve customers in further major economies. The first subsidiary outside Europe is established in Japan in 1999. From 2000 onwards, Verder is also active in the USA. Finally, in 2006, important steps are taken for the increasingly important and dynamic Asian business: A liaison office in China becomes the bridgehead for all activities in the ASEAN region. Since 2019, Verder is also present in Brazil.

A Headquarter for the Group

The rapid diversification and expansion of the preceding years leads to the establishment of a powerful umbrella organization, the Verder Croup, in 2005. Apart from steering its subsidiaries, the Group Headquarter assumes important cross-divisional tasks and services for the individual companies. In particular, it looks after the realization of synergies and has overall responsibility for group-wide strategy development and corporate governance. This overarching organization moves into new headquarters in the Netherlands at the Vleuten site.

Verder Grows Into the Scientific Segment

With the incorporation of Eltra and Carbolite in 2012, the Verder Scientific division is established, comprising the group’s activities in the laboratory and analytical segment. Further acquisitions follow: Cero in 2013, ATM in 2015, Qness in 2018 and Microtrac in 2019. The companies evolve Into today's segments of Verder Scientific: Retsch, Eltra, Carbolite Cero, Microtrac MRB and QATM. Present worldwide, with a broad portfolio in the fields of sample preparation and solids analysis.

Verder Founds Investment Arm Pindustry

In 2014, Verder founds its subsidiary Pindustry. Its mission: to support innovative startups and companies in order to accelerate the development of new technologies. In the same year, the company invests in two promising companies: Resato, which develops high-pressure cutting machines as well as high-pressure refueling systems for hydrogen vehicles, and Aerox, a manufacturer of industrial odor control solutions. In 2022 a majority stake was acquired in Valveco, a Dutch supplier of valves, actuators, pipe couplings, vent caps, flanges and services for the maritime and offshore sector.